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New approach to reducing fatalities amongst young novice drivers

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Drink, drive and score a date with a blonde. Australian road safety campaign 2007

The number of young drivers killed on the roads is double what we’d expect. Despite clever advertising campaigns, psychologist Bridie Scott-Parker says there hasn’t even been a way of measuring young driver behaviour. Progress has not been made in road safety for young drivers.  Bridie Scott-Parker has taken the first step by bringing together information about the drivers, their behaviour and the environment as they all affect each other. At the Australian Academy of Science in Canberra, Bridie Scott-Parker describes her new approach to addressing safety amongst young novice drivers.

Speeding. No one thinks big of you. Road safety campaign NSW 2008
Drink, drive and score a date with a blonde. Australian road safety campaign 2007
TAC Victoria Road Safety Campaign
Speeding. No one thinks big of you. Road safety campaign NSW 2008

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Broadcast 
Road Transport Industry, Road Accidents and Incidents, Psychology Education
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